Marketing Analytics Specialist

The Marketing Analytics Specialist course is designed to teach students how to collect, analyze, and interpret marketing data to make informed business decisions. Covering essential topics such as customer segmentation, campaign tracking, conversion analysis, and performance metrics, this course equips learners with the ability to evaluate and improve marketing strategies. Students will also gain hands-on experience with tools like Google Analytics, Excel, and data visualization platforms to derive actionable insights.

Ideal for marketing professionals, data enthusiasts, and business analysts, this course bridges the gap between marketing and data science. Learners will work on practical projects to understand real-world marketing problems and use data-driven approaches to solve them. By the end of the program, participants will be prepared for roles such as Marketing Analyst, Digital Analyst, or Marketing Data Specialist in both digital agencies and corporate environments.